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 Christopher Knight asked:
No tags for this post.If you want to really make your article “SELL” then you’ve got to craft the perfect RESOURCE BOX. This is the “author bio” that is below your article body and it’s also known as your “SIG” (short for SIGnature). Here are the essential items that should be in your RESOURCE BOX: Your Name: You’d be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box. Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/ Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition). Your Call To Action: You’ve got them warmed up and now it’s time to lead them to BUY from you or visit your website. This is where you “Ask For The Sale.” Best to only give (1) specific call to action. Here are some optional items you could include in your RESOURCE BOX: Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you’re going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the “join” address. Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution. A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article. Your email autoresponder: I’m not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990′s and has now run its course. An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term “Article Marketing,” I’d link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple. What NOT to include in your RESOURCE BOX: A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article. A listing of every accomplishment you’ve achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified. Advertisements or pitches for products that are not relevant to the topic of your article. Keep the size of your resource box so that it’s no larger than 15% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive. Your Perfect Resource Box Conclusion: The BODY of your article is where you “GIVE” and the RESOURCE BOX is where you get to “TAKE” for your article marketing gift of information. The resource box is the “currency of payment” you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action. Caffeinated Content Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs embarking on a new article marketing campaign. Most of the time, I can only use a small fraction of the content I receive because people writing articles make one of the crucial article marketing mistakes listed below. KEY POINT: When you submit articles to a newsletter/ezine publisher or a website owner as part of your article marketing campaign, you have to remember that they aren’t going to publish YOUR article for THEIR customers and visitors unless it is high quality content that gives something of value. If you’re writing articles like crazy as part of your article marketing, but getting very few of them actually published, then you might want to re-evaluate your approach. Are you making one of these crucial article marketing mistakes? 1. Poor Subject Matter: If you’re going to bother writing articles, write about something that people are interested in reading about. In other words, address a problem and provide a solution within your content. This is your best bet when in comes to article marketing. Content pieces that approach an old problem in a new way or with a new twist work well too — you don’t have to necessarily discover a whole new problem that no one else has ever though of before (If you discover a whole new problem and have the solution you better be thinking of product creation not just an article marketing!). 2. Write With Personality: No one likes to read text books. Put a little of your own personality into your article marketing and make your content engaging and entertaining as well as informative. If you have a sense of humor, use it. 3. Write For Your Audience: Don’t distribute content about the value of protein in the American diet to a Russian Political website or the publisher of a podiatry newsletter… They don’t care. 4. Write A Decent Sized Article: Most publishers would rather an article be a little bit too long than very short. Four hundred word articles just don’t have enough meat in them. Don’t ramble when you’re writing articles, but you’ve got to provide some details if you want to be published. 5. Break Up Your Article: 6. Spell Check And Grammar: If you’re writing articles as part of a serious article marketing campaign, then you’ve got to spell check. No one will publish your content if it’s full of spelling and grammar errors. 7. Don’t Write A Sales Letter: 8. Forget About Affiliate Links: Use your head… why would anyone use your content article if it’s full of your own affiliate links? Ever hear of the “Golden Rule?” It applies to article marketing too. Would you publish another writer’s article if it were full of his affiliate links? I doubt it. 9. Create A Reasonable Resource Box: A resource box should tell me who you are, what you do, and how I can get in touch with you. It’s not unlimited advertising space for you to describe every website you run and each product you sell. Article marketing is about providing content, not advertising. That “Golden Rule” thing applies to resource boxes too. 10. Only Write About What You Know: Even if you’re writing articles based on opinion, get your facts straight. Don’t write content filled with advice that you have no business giving… it will hurt your article marketing campaign. If you take nothing else away from this discussion, remember that a good article writing campaign always answers “What’s in it for me?” When you’re writing articles to send to newsletter and website publishers, you have to answer that question on two fronts… What’s in it for the publisher? Why should they show your content to their customers and visitors? Does it give something of value? – AND – What’s in it for the people who will ultimately be reading your article when it’s published? After all, the idea behind article marketing is to provide some worthy content that compels readers to visit your site, subscribe to your newsletter, or buy your product. Article marketing can be extremely lucrative… but you’ve got to do it right. ——————– Savvy internet marketers generate thousands of dollars from Article Marketing marketing each year. To get instant access To The Amazing Article Formula that gets articles distributed, Published, and read, Visit http://www.ArticleFormula.com Now! Or Visit http://www.Fresh-Articles.com to submit your article. Article Source: http://EzineArticles.com/?expert=Chris_Yates Tags: Article MarketingTo all writers and non-writers out there, now is the time to start digging up those creative writing skills back. With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular. There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story. Let us take a look first at the common mistakes that some people make before submitting their contents to article directories: 1. Confusing the reason to promote the articles with the reason to write them. In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them. You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents. No tags for this post.Writing good content is critical to any successful website. No matter what niche you are in, if you provide good content you will get the trust of your readers. They will be more likely to trust your recommendation for a product if you have already helped them in some way. You can learn many great ideas for writing on the web by following these simple tips. Article tips Any article needs to be informative and helpful to the reader. Make sure you answer these three most critical questions to your reader: Why is this topic important? What do I need to solve the problem? How do I solve the problem? If you can answer these questions, people will trust you and will be willing to see what else you have to say. You can also get people to view your other pages, return to your site, or visit the promotions you have to offer. Remember, the article is all about the reader. Make sure you keep it relevant to them, and help them in some way. Promoting products Promote products that are relevant to your article. Do not promote products that are loosely related. Get the most highly targeted products you can find. If you are targeting your article to women wanting to lose pregnancy fat, then ads about six pack abs with photos of guys with a ripped stomach will probably not convert well. You could possibly get away with it if the pictures are of women with a flat stomach. Before and after pictures would help. However, you can find a product more highly targeted to new mothers to help with what they want. Linking to Products How you link to your products is as important as the product you chose. You need to write a good call to action with your product. Make sure that the call to action utilizes the keywords people found your page with. This will ensure a higher click through rate to the merchant. Make sure it touches people emotionally as well as logically. Tell them how the product will solve their problem. This will help the most in getting people to see your product. When you promote an affiliate product, do not try to sell the product yourself. Allow the merchant to do that. Your goal is to get people to the sales page. Too many affiliate sites try to mirror the sales page in their article. This will actually cause you to lose more sales than you will gain. Not only the first time sales, but on the back end as well. About the Author To all writers and non-writers out there, now is the time to start digging up those creative writing skills. With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to your sites and converting them into buyers. This is why article writing, submissions and publications are so popular. There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story. Let me take a look first at the common mistakes that some people make before submitting their contents to article directories: 1. Confusing the reason to promote the articles with the reason to write them. 2. Failing to maximize the promotional opportunities of article marketing. Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this. Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits. But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have. 3. Publishing content that does not help your readers. You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf. In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents. It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people. Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit. Tags: Article Marketing, PLRAlso known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method. The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage. Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address. Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling. Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page. Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie. As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer. Tags: Article Marketing, landing pageI have added a Twitter feed to my blog posts. You can join my Twitter account at CharlesOsborn. I have new FREE PLR on the website. I will continue to add articles and eBooks over time. One thing of key importance is to have persistence in whatever approach you are taking to generating income on Web 2.0. It will take time to learn the software packages and you need patience as you gain expertise. It does take time to get your name out there in Web Space but it will happen. Hang in there! Tags: Web 2.0The importance of articles in today’s websites and Internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site. Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well. But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others. Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site. 1) Keywords and Keyword Phrases. An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want. The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the Internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about. 2) Keyword Density Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site. Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines. 3) Good Article Content Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out. People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products. 4) Linking Articles And another important thing to remember: if you are going to submit articles to Ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site. Tags: Article Marketing Karl vom Berge asked:
No tags for this post.Web 2.0 provides a new range of easy to use platforms for end-users to generate and contribute content, ideas and opninions. Who nows of concrete applications of these platforms in a government context? Create a video blog…instantly. |
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