Keyword Research

You have probably already discovered the concept of finding ‘niche markets’ as the way to success. For starters you can do a Google or Yahoo search on a few words that describe a product you would like to sell and see what you get. Probably a million hits!

Needless to say, there are tools out there, free and paid, that you can use to help you narrow down your choices. Usually you will need at least 3 keywords or maybe 4 which is recommended. More than that and you narrow the search to much and people won’t find you.

Here is a tool you can download for free and try. It is called Good Keywords and you can find it at http://www.goodkeywords.com/. Go ahead and download it and give it a try. You can see that it is designed to make it easier to come up with the right combination of keywords for your marketing niche. Note that when you use a lot of keywords in a pharse that is call a ‘longtailed’ keyword.

Another tool is web based Word Tracker which you can find at http://freekeywords.wordtracker.com/. It is another resource for you. What you are looking for is a fairly specific combination of keywords that still yields a fairly large number of hits. The hits are, of course, your competition. But that is the challenge of keyword marketing in a nutshell.