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	<title>onlinewithcharles.com &#187; cash out-of-pocket</title>
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	<description>Web 2.0 Internet Sales and Marketing Blog</description>
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		<title>Setting up WordPress</title>
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		<pubDate>Tue, 14 Jul 2009 00:44:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online sales]]></category>
		<category><![CDATA[cash out-of-pocket]]></category>
		<category><![CDATA[up front costs]]></category>

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		<description><![CDATA[<p>Still in the process of getting the pages looking the way I want.  If you want to do your own blog you will want to use WordPress, which you can get for free from http://wordpress.org/.  I think it is the most commonly used blog on the web. </p>
<p>However, it take a little effort to get to know [...]]]></description>
			<content:encoded><![CDATA[<p>Still in the process of getting the pages looking the way I want.  If you want to do your own blog you will want to use WordPress, which you can get for free from <a href="http://wordpress.org/">http://wordpress.org/</a>.  I think it is the most commonly used blog on the web. </p>
<p>However, it take a little effort to get to know how to use it fully.  There are a lot of features.  The way the blog looks visually is called a theme.  There are many free themes out there, however, if you use them then you need to do a bit of customization to get it just right for your use.  This takes a bit of knowledge.</p>
<p>You will learn about plug-in&#8217;s and widgets.  You will also find that many of the &#8216;pro&#8217; marketeers have their own custom themes designed, for which they pay, to set them apart.  And that is a key element of developing your own online business, how much are you going to pay up front to get into the ball game.  Don&#8217;t be mislead by thinking it is almost free.  It is not.  There is a LOT of competition and your future competitors are spending money to be in the successful positions.  The question becomes how much are you going to spend to speed up the process of obtaining online cash returns.  More on that in future posts.</p>
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